How to Optimize your Blog?
Blog Name
Take advantage of your niche power key words in the title of your blog. You blog name can be linked to your business web site name using an appropriate keyword to help attract potential customers to your corporate site. When key words are used in this way, it helps to attract higher rankings from search engines.
Blog Tags
Each blog entry should have a title attached. Use niche key words as part of the post name and you will add search engine attraction to your business blog. Using keywords in the titles helps searchers learn more about what to expect when they go to your blog. WordPress is a good tool to make blog titles more search engine friendly.
URLs – Hyphen vs Underscores
According to Google software engineer Matt Cutts, you should always use hyphens in your URL rather than underscores. Check the URL results on your blogging software to make sure hyphens are produced.
Anchor Text
When you are linking to previous posts on your own blog to other blogging sites, or to your business web site be sure the anchor text uses powerful related keywords. For a great tool to check your back links and anchor texts, use Neat-O
Use Blog Post Tags
By using blog post labels with relevant key words and using tag clouds that will categorize and group similar blog posts together, you will optimize your search engine results. A tool that will help WordPress users to be more effective in this thask is the Ultimate Tag Warrior Plugin.
Categorize Blogs
Sort all the blog posts that have similar or the same keyword phrase and use these categories by adding a ’sticky post’ containing your major keyword phrase. The other posts in the category will help to maximize the sticky post. This will provide a highly optimized content page for the category.
Related Posts
When you create a new post for your blog, create an internal feed at the bottom of the current post which will list related titles of other blog posts. You can use the Contextual Related Posts plugin if WordPress is your blogging tool of choice.
Add Widgets
Web 2.0 allows your readers to easily share the blog posts from your site with others in their community or social network. Widely used widgets that can be added to your blog include DIGG, Del.icio.us, and Technorati as well as additional Web 2.0 locations on the web.
Blog Ping
It is helpful to notify the major search engines whenever you have make an addition or revision to your business blog. Software such as Ping.ws, Feedshot, Pingoat.com or Ping-o-Matic is widely used in order to make the task easy to complete.
RSS Feeds Optimization
By sorting and breaking up the feeds offered to your readers according to their preference, you will create a pocket of good will. Ask customers whether they would like to receive feeds by category, by post, or by most recent comments and they will love you for it. You can also provide an option of full text rather than summaries and you can increase the number of items in the feed.
Tags: Blog Optimization, Blogging tips, Optimize your blog, seo