Just PPC OR PPC And SEO — What’s BEST for My Website
New site owners wonder how to get the most out of their new acquisitions—their websites. Should they resort to a combination of Pay-Per-Click (PPC) and Search Engine Optimization (SEO) or just PPC? In fact, there have been many heated discussions and debates on this topic on online forums.
However, the common consensus is that a combination of PPC and SEO scores much higher than just using PPC. This is because if you launch a good PPC campaign till you wait for SEO listings to begin, you inevitably expose your site to a much larger target audience. By this means, with the help of the PPC campaign, you will be able to invite traffic in larger droves to your site while simultaneously filtering out those keyword search words that do not convert into new and useful traffic for you. From this, you will then come to know which keywords are working for you and help convert into sales.
In time, you will realize which SEO listings are working for you and giving you greater online visibility. With this in hand, you can reduce your expenditure on PPC. Of course, you could have both programs running simultaneously, as some site owners do. Deleting PPC means inviting competition to enter and take over their sales. Who wants that?
Another factor that runs counter to using both campaigns is the cost factor. Using both SEO and PPC is very expensive, so it’s best to go into the economics when deciding what’s best for a company.
If you consider the time factor, PPC gives results almost immediately by putting you on the top pages and bringing in the traffic and ultimately the sales too. On the other hand, SEO is cost-effective over time, since it lets your site be seen online for what’s called “long-tailed searches” which comprise about 25% of all searches on search engines.
Together, both these marketing tools can do wonders for your site.
However, if you go along with just PPC, not only will it give you a boost of targeted audiences immediately, but many of them will also convert into sales for you—sometimes as soon as days if not hours! And, if you’re hot on the run for results and a good Return on Investment (ROI), experts will advise you to go in for PPC, while you’re still waiting for SEO to give the expected results.
Being a new site owner, you’re sure to have goals where traffic is concerned. Depending on them, you should budget for it—anything up to $100,000. A benefit with PPC search engines is that they will allow you to test your site and track your leads, sales and opt-ins and switch visitors on and off easily.
So, if you’re in this business for the short haul, invest in PPC rather than SEO. However, it will prove expensive as everything depends on the market’s need for your keywords. With every click, you can bring in a whole lot of traffic, but it will cost you a lot of money each day. However, you can lower your costs by using other optimization tools. But please remember, in the long haul, SEO is the most effective and economical too.
Tags: PPC, seo, seo article writing, seo content writing, SEO Listing, SEO writing