Latent Semantic Indexing for Search Engine Optimization
The Internet remains a constant source of information. You only need to enter a keyword and the search engine takes care of looking for articles and websites that contain that certain keyword. In fact, even just a single keyword can produce as much as thousands of results. The narrow the search results, other keywords are added or the exact phrase is enclosed in quotation marks for search engine to see it as a whole. But sometimes, it can be frustrating to search for certain topics which cannot appear because of a lack of keyword. So Google thought of a better way of getting a better search in search engines. And this is through Latent Semantic Indexing.
LSI or Latent Semantic Indexing is a concept that search engine uses when indexing. They try to associate the keywords with concepts and this is what they look for in the web sites instead of the usual presence of keywords. They try to take the keywords as a whole, instead of separate entities. For example, the terms Paris Hilton will pertain to a woman instead of searching for a city in Italy or a 5-star hotel.
Google has actually been utilizing this concept for its AdSense feature to improve on the quality of the results obtained through searching. To be able to search for the concept it pertains to instead of its literal meaning, put a tilde sign (~) before the keyword. Searching for the keyword phone using semantics will give you Nokia as its top result.
Since Google applies the use of semantics for its search engines, then it would probably be great to keep this in mind when engaged in search engine optimization. Instead of filling it up with keywords that sometimes leads to the website making no sense at all because of all the same keywords placed, it is also a good thing to place a lot of words or phrases that are also synonymous to the subject or terms that you plan to maximize on. The more variations of the keyword you include on your website, the better your site will rank in search engines.
Several sites offer advice and tips on how to go about search engine optimization using semantics or LSI. This includes http://javelina.cet.middlebury.edu/lsa/out/lsa_definition.htm , http://lsi.research.telcordia.com/ http://research.microsoft.com/users/marycz/ht98.htm , and http://www.cs.utk.edu/~lsi/papers/index.html .
Latex semantic indexing has made it easier for you to search for topics since the search engines help “think” and relate certain concepts on the keyword you are looking for. It is really a great tool to use in for search engine optimization and searching for topics.
Tags: Article Writing, Latent Semantic Indexing, LSI, LSI Writing, seo, SEO Webcontent Writing