Precious Tools for Every SEO Webmaster
For a webmaster wanting to optimize a website, knowledge of these below given tools would go a long way. With these, you, a webmaster, can achieve top rankings for your site or your client’s site.
• Title Tag: This is situated at the top of your web page. Its duty is to tell search engines what your service or product is and what your page deals with. This is critical to optimization and should therefore include all chief keywords. Ensure that there aren’t more than 63 characters to be able to appear in full form on Google.
• Meta Description Tag: This includes the description of your web page which will appear in all search engines crawling your site. So, take care to write correctly and precisely, without exceeding 20 words (140 characters). Use your keywords but don’t repeat them more than twice or it will be taken for spam. So, use related words to make a good first impression on unsuspecting surfers.
• URL: The URL or anchor tag makes links both within your site and with other sites too. So, it’s necessary that it contain your title or chief keywords to remain focused and distinctive. Being clickable words, anchor text is that much more important in links.
• Back links—quality building links: To build good links from highly relevant and related sites is one of the chief ways of optimizing your site. Each link is a victory in the cyber world. To rank high, it would help if you included your chief keywords in the anchor text of inbound links.
• Your indexed pages: When search engines crawl your site, they index them too. It’s important for you to know just which pages they’ve indexed and to see how your links are shown and if any titles are omitted from your pages.
• WhoNu: This is the last word among online SEO search tools. With this, you can simultaneously search several search engines, directories, forums, discussion groups, podcasts, images, sound effects, audio clips, music clips and films, apart from pdfs, Word documents and Power Point presentations.
• Search for related keywords: True, you need to pepper your site with your main keywords, but it helps equally if you use keywords related to the main keywords to target your niche audience. How do you find these quickly? To find them, go to the Google search box and use the ~ tilde command. It will throw up related keywords and phrases.
• Google Suggestion: If you’re looking for related keywords, try using Google Suggestion. This throws up keywords and phrases as you continue to type in your search word or phrase. With your list of related keywords, access NicheBot.com to check just how many sites have already used it.
• Search for titled keywords: To find these, go to Google search and type in allintitle:yourkeywords. From this, you will be able to find a list of those sites that share common keywords with you.
If you use these tools constantly, your site’s rankings will increase. Optimize your site for Google since it will give you the traffic you want and keep a keen eye on your site and keywords.
Tags: Keyword Research, Metatag description writing, seo content, SEO Tips, SEO tools