Archive for the ‘PPC’ Category

Basically there are three types of searchers on the web who surfs the web contents for some purpose or other. One of the types is the navigators who search the web looking for some specific sites.  Another type is the informational where the search made by the viewer is based on the requirements of some specific information.  The third one is transactional where the searcher is trying for specific types of transactions like buying things or signing up for some types of newsletters or forums etc.

New site owners wonder how to get the most out of their new acquisitions—their websites. Should they resort to a combination of Pay-Per-Click (PPC) and Search Engine Optimization (SEO) or just PPC? In fact, there have been many heated discussions and debates on this topic on online forums.