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There has been an ongoing debate on why Google prefers .com, .net and .org over .biz or .info. However, let me lay this matter to rest once and for all—Google does not prefer .com, .net and .org to the others. Period.
In fact, there is no proof to substantiate this claim just as there is also no proof that Google filters .biz and .info domain names extensions algorithmically. This is borne out by a simple example: run a Google search for “mutual fund industry” and you will see that the first result is nothing but a .org site. There—does this prove my point?
However, this debate rages on and on because people allow it to. Generally, we build our websites and attribute a .com extension instead of a .biz or .info. But perhaps, if we think about 10 years down the line, there may not be many .coms or .net domain name extensions available for use. At that time, we will perforce have to look for alternatives to these domain name extensions, and then perhaps we will go in for .info or .biz.
According to some knowledgeable webmasters, it is not search engines who show a bias towards any one domain extension, but it is people who have something against .biz domains, and so do not choose them.
It’s preferable to use a .biz name when you have a generic name for an online business, say “Richard & Co.” You can be pretty sure that a name like that already exists on the Internet. To avoid confusion, at such times it’s better to use a .biz address, which makes you distinctive from all other clones, at least by your .biz extension. Other benefits include the fact that such a domain name makes you more focused in a particular line of business and therefore more professional. Of course, availability of the right domain name also matters.
With a generic company name, you could show you’re different by shortening the domain name and adding a keyword showing a prime attribute of the company to make it stand out. For instance, if “Richard & Co.” is into stocks and shares, try calling this company “Richard&Costocks.biz.”
Choose a good domain name by sifting through those that have not been renewed or that have expired and, perhaps, you could find the jewel you’re looking for—a .biz or .info.
Also called Top Level Domain (TLD) or Top Level Domain Name, these domain name extensions do not reflect what owners feel. That is, you can’t tell that TLDs such as .info and .biz are often linked with spamming sites.
Your Google PageRanks are not influenced by the TLD of your site. In fact, Google ranks sites on the bases of where your backlinks come from. So, site owners would be well advised not to get into small controversies and doubts of this nature, but instead find a good domain name and TLD and get on with being known and prosperous. Being a site owner, even you know that here only content matters—nothing else does.
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