Analysis Indicates that Use of Social Media Sites are On the Rise for SEO

Like article writing and other website content writing social media sites are used for the purpose of web optimization. Some of the facts related to it are –

• Survey and analysis shows that over 70% of the small and medium business houses are using social media sites for website and business optimization;
• Instead of just writing for search engines, use of the social media services have become the latest trend for marketing online;
• It is not enough setting up social media account for business promotion online; and
• Like article marketing use of social media sites increase exposure to potential buyers of the products and services promoted by the site.

Why Use Social Media Services for Online Business and Website Promotion

A number of reasons are there why one should use the social media services for website and business promotion. However the most prominent among them are –

• It spares the webmaster of the requirement of using multilingual copywriting especially for web promotion;
• Usually social media sites have global client base and they use familiar languages for different regions; and
• It will be an automatic process for multilingual SEO.

Finding New Customers and Building Customer Database Made Easier
One of the major advantages of using social media websites and services for SEO is that even without much indulgence in other promoting methods like press release writing and effective brochure writing; the purpose of touching huge number of prospective clients becomes possible. Since most of these social media sites have big client bases, it becomes easier to touch them, get potential buyers, and converting them into real ones. Social media thus becomes an effective instrument for client-provider communication and relationship.

Different Ways of Finding New Customers With Social Media Services

It becomes possible finding new customers in various ways with social media services as associates.

• You can make indirect article marketing through postings on the media sites;
• Displaying your company profile on the sites will automatically bring up some followers. You can keep them drawn to your site with updated information about your company profile from time to time;
• Posting on these sites means gaining additional traffic and the best part of it is that such traffic is generated without expensive copywriting or other methods;
• Brand recognition can be easily achieved and monitored with the help of social media sites;
• They help niche marketing and to stay ahead of competition; and
• Traffic movement can improve even with sites having no follow tags as you gain web recognition.

Best benefits for search engine optimization is that the search engines are giving increasing weight to social media sites these days and linking with them will give you much better ranking on the SERP.

How the Industry is Shelving Fiction and Myth for Facts and Realities
In search engine optimization; the industry is now bringing up the desired changes in the following ways.
• By shelving all labels that are unfavorable;
• Pursuing some legitimate strategies for SEO writing and web optimization; and
• Achieving results for the clients at the end of it.

Challenging Trends in the World of Search Engine Optimization Industry
In recent days the search engine optimization industry has been experiencing some challenging trends.
• Clients are now having tighter budgets;
• They are demanding better results at lower prices;
• Clients are becoming more and more knowledgeable about SEO processes like press release writing and article marketing; and
• Expectations of the clients are also rising pretty rapidly.

Let Us Now Have A Look at Some Major Myths Relating to SEO

Myth of Guaranteed Results in Case of Search Engine Optimization
While at some point or other the SEO provider might have guaranteed success to clients it cannot be overlooked that in any aspect of it like brochure writing, multilingual copywriting, or keyword optimization, guaranteed success is rather a myth. Unlike other industries where the control is with the manufacturer or provider, here the provider of SEO services is controlled by the market trends. This makes any case of guaranteed success a myth and not reality. Clients should also realize that SEO companies engaged for website content writing have no control on SERP that is the domain of search engines.

Lack of Accountability and Inability to Show What the Clients are Paying For
SEO services are based on abstract notions and it is very difficult to –
• Create a sense of accountability in any of the process including article submission or any other for SEO;
• Providers are mostly unable to show exactly what the clients are getting in lieu of their payments;
• Most companies used SERP as the measuring stick for their success but the indications are often misleading; and
• Even the SEO providers do not know where and when the results will show up as they have no control over the search engines.

Farmed Contents Were the Key in the Past for Success and for Failure in the Present
People living in the past still thinks that black hat methods like doorway pages, link farms, hidden texts, redirects, and keyword stuffing in article writing that worked for SEO in the past will also work now. Unfortunately; search engines have plugged out all the possibilities of using them and farmed contents no longer work for SEO.

In essence; search engine optimization is based on trust and qualitative contents and user friendly designs shelving all those past unholy tactics.

Thus relevant contents are a must if you want to build up effective links.  Divergent types of contents are there but three types stand out as ideal for link building.  One thing that could help you greatly in your link building process is humor.  If you can put the right type of humor at right time in the right place, you can get links quite quickly.  On the other hand you can also get such links using controversial materials.  Publishing your personal point of view different from others on major controversial issues could invoke viewer’s interest and in the process you can have visitors as well as links. You will be really astonished at the quick link buildingachievements with this type of contents.

Downside of all these is that for many websites either of these two methods may not work well and they may not fit in with the requirements of the website either.  That means these two types of contents based on humor or controversies may not be relevant for your website for which you wish to build up links.

There is however at least one type of content that will always attract links to your website.  This is the prime type of contents “information”.  Information is something that any viewer or visitor will seek on the web and you can do well by providing such information to them through your website on turn getting effective link building help from it.  Select the niche, provide definite information, and enjoy the massive link building.

When preparing your site, first plan its SEO. Search websites that are search engine-friendly. Then, ensure that all your web pages have the mandatory components to rank it high with search engines such as keyword rich text, links, etc.

Meta Page Titles: For SEO effectiveness, have a well written, keyword rich page title for each of your pages. Each page title should not exceed 80 characters but should be rich with keywords, and arranged in order of importance at the beginning of the tag. This not only serves as a calling card for you online but also as a marketing line that drives in the traffic to your site.

Keyword-rich text: Since your content will comprise the most part of your web pages, you will find that search engines compile word lists and phrases on URLs. To make your pages easily searchable, sprinkle these words in important HTML tags. To target your keyword research, use tools such as Google Suggest, Wordtracker or Overture.

Focused content: Ensure that your content is in sync with the keywords you drizzle all over your web pages. Along with this, offer a range of products related to your subject and create pages rich with keywords for each item you have on sale.  Also, use “long-tail” keywords that point to a specific need or service rather than use general expressions.

Update content: If your content is fresh and updated often, the spiders will crawl your pages every so often and will rank your pages high. Also, archive any announcements or bulletins or newsletters that you send to your friends and subscribers. To be seen as relevant, start a blog and watch the traffic coming in.

Collect relevant links: Don’t ever tire of collecting highly relevant inbound links. However, avoid “link farms.” Request sites with high rankings for one-way links to your site.

Place the right information in the right place: Place keywords appropriately in the contentand in the code so that spiders find them and pick up your site. Put your main keywords in your code for each page in this order:

Title tag, heading and subhead tags, meta description, image tags and Alt text.

Sitemap: Sitemaps help spiders navigate through all the pages of your site and so boost your rankings on Yahoo, Google and Windows Live Search.

On page optimization: To give your site higher SEO rankings, sites are usually trimmed. Areas trimmed include meta tags revision, file renaming, heading and subhead tags, image optimization and optimizing the general website architecture.

Off-page optimization: You can attract links from subject-related sites to your site to make it more attractive to search engines and so increase your rankings.

If you follow these basic requirements of SEO, you’re sure to have a great and profitable site.

• Build a good site: Work hard to build a site worthy of people’s attention. First, develop keywords that will point straight to your business. Do keyword research which will tell you which of your word list is actually being searched on the Net. Use these in your content so that search engines can pick up your site. To be searched and found for surfers, build your site in such a way that the information is easily found, managed and useful.

• Have an inexpensively built site: Build a site that’s search engine friendly. You can start a blog on WordPress which is free to start. Blogging can give you both depth and visibility. Also, get backlinks if people write in interesting articles on your blogs. Use free templates for your unique content. Your site can do with a little design and impressive layouts and should be easily navigable for search engine crawlers to scan each page for high relevancy.

• Have a distinctive title, description and Meta tags: If your content is unique, so should your site with its title tags, keywords and Meta description tags for each page. Your title tag should not exceed 68 characters long. Add some relevant meta description which serves as marketing for you to attract relevant keywords used on each page of your site. Remember to insert your most important keywords in the title and keywords and suit it to the content of each page.

• Use free templates: To make your site look the same on all pages, use a template. For this, change the tags of each page so that it shows up the distinctive content present on each page. Add in all important keywords in the content, as an important ingredient of SEO for your site. This is so as search engine crawlers will look for high relevancy between keywords and searched words before the site can be listed in the search engine’s rankings.

• History of site and backlinks: If your site has a history, it adds value and yields pure rankings. If your site has many back links, it is a further value-add to your site. If you don’t have enough back links, hook up with some directories such as BOTW.org, Yahoo Business Directory, DMOZ and Business.com. However, keep away from free directories.

• Use PPC to buy focused traffic: Buy relevant traffic so that you get in more visitors to your site and so increase your visibility online. Once they have seen your site, there;s a good chance they will create a link to you.

• Create links to other blogs using your blog: The best forms of marketing are outbound links. Not only can you track bloggers linking to you and source where this traffic comes from but you can also get noticed by them very easily.

Have a solid reason to write: Article writing is not possible if you don’t know why you’re writing. Be focused in your articles, so you must know whether you’re penning your ideas, opinions, or concerns about your life, hobbies or relationships. Adding details to your articles enrich it greatly. And, if you write an article on a product or service, bring in the passion and excitement you feel.

Be honest: Your article writing should have the flavor of honesty in your opinions, feelings or experiences.

Article writing must be consistent: Write often on the Net, but don’t write long articles as people don’t have the time to read long articles. If you are irregular with your article writing for a few days, it means you are being unfaithful to your readers. So, keep in touch regularly with your article writing and new posts.

Write tight and revise your articles: Your articles should not have any unnecessary words—that’s one way of respecting your reader’s time, so don’t beat around the bush. Be direct and quick to reach the point of your article. After you finish writing, revise it.

Have long tail keywords: Your article writing must be accompanied by long tail keywords since they attract more traffic and faster! They are easier for page ranking than ordinary keyword phrases and will rank high on the major search engines.

Itemize your matter: If you write an article with points listed, it will help your readers read it faster than if you explained them in long paragraphs.

Play up your product or service: Use your article writing ability to sell the benefits of your product or service, not its features. For example, can your product save your readers’ time and money? Remember to constantly repeat your product benefits in the course of your article writing.

Give your readers resource information: If you have sourced specific information for your article from other websites or books, mention them in the space of your article writing. Also, give your readers addresses of sites from where they can get additional information on the topic of your article writing. Any outbound links from your site are sure to help your page rankings, so go ahead.

Be forthright in your opinions: You’ve researched your material well, so stand up for yourself and speak up when necessary. Don’t be hesitant or uninformed or it will come through in your article writing that you aren’t knowledgeable on a particular subject.

Make your archives active: By making your archives active, you make available your entire body of article writing of the past in one specific place on the Net.

If you use these above-mentioned article writing tips, you’re sure to get the benefits perhaps few other writers have got. You will write effective articles and your article writing will be sought after on the Web for its precision, focus and relevance.

1. Slow And Steady Wins the Race: – The very first thing to consider while starting SEO campaign is slow speed, no hurries at all. I would recommend you to start with a new website, which has been never submitted to any directories or search engines. Select the most appropriate domain name for your online business. Here are few tips you should consider before going for domain registration.

a) It would really great if you can find some domain containing most prominent keywords related to your business.  For example, http://www.bluebirdwritingservices.com – it contains the main keyword related to services I provide i.e. writing services.

b) Most of the internet marketers believe that .com domain is google friendly, but there is no proof that google loves .com domains.

c) Try to avoid domain names with dashes (-) in between two keywords, its bit difficult to remember domains with dashes for your users.

As soon as you are done with domain registration start optimizing the home page of your website.

2. Sound knowledge of HTML:- Search Engine optimization expert should know how to use specific HTML tags because lots of SEO techniques involve behind scene HTML code editing. Your SEO success to some extent depends upon your knowledge of HTML tags.

3. Wise Selection of Keywords:- Keyword selection is very important for successful optimization of your website. Try to get a list of most sought keywords. For a better keyword selection you can use very common keyword tools like WordTracker, keywordcountry or themexoom.  I would recommend you to use key-phrases instead of just keywords and avoid using most common keywords like “Real Estate” or “Money making”.

4. Unique Content:- Once you are done with keyword selection, please ask your SEO content writer to write 300-500 words unique content for each of selected keyword. Content is king for seo success. Search engines including google love to read unique and keyword-rich content. I would recommend you to use keyword density of anywhere from 2%-5%.

5. Killer Title Tags:- Your seo success to some extent depends upon the use of title tags because they are awarded lot of weight by google and other search engines. Using your company name in title tags is not a very good idea, it’s recommended to put your targeted keywords in title tags without wasting space with useless words.

6. Meta tags and Meaty Meta Description Tags:-  While writing Meta description tags include keywords which describes your website the best because Meta tag’s information usually appears in the title of SE result pages. Remember not to over-crowd meta tag with keywords, or search engines can take it as spam.

7. “Goodies” should be used for successful SEO campaign:-

a) Image alt tags

b) Headlines

c)  Keywords in hyperlink

d) Keywords in file names.

e) High keyword density.

8. Directory Submission:- Before indexing your website on various directories please go through “how to submit your website” section on directory, if still you feel problem you can go for online help.

9. No shortcuts:- There are no shortcuts to online success. Give enough time to mature your website. Once your website is listed into directory and search engines, it will start growing slowly but with time and steady efforts you will see remarking progress.

10. Add regular content:- Google loves fresh and 100% original content. For better search engine results update your website everyday, I would recommend you installing blog on your website and adding 300-500 words keyword rich content daily.

All these 10 SEO tips are proven and I am damn confident that they will help your website rank on google first page.

However, the common consensus is that a combination of PPC and SEO scores much higher than just using PPC. This is because if you launch a good PPC campaign till you wait for SEO listings to begin, you inevitably expose your site to a much larger target audience. By this means, with the help of the PPC campaign, you will be able to invite traffic in larger droves to your site while simultaneously filtering out those keyword search words that do not convert into new and useful traffic for you. From this, you will then come to know which keywords are working for you and help convert into sales.

In time, you will realize which SEO listings are working for you and giving you greater online visibility. With this in hand, you can reduce your expenditure on PPC. Of course, you could have both programs running simultaneously, as some site owners do. Deleting PPC means inviting competition to enter and take over their sales. Who wants that?

Another factor that runs counter to using both campaigns is the cost factor. Using both SEO and PPC is very expensive, so it’s best to go into the economics when deciding what’s best for a company.

If you consider the time factor, PPC gives results almost immediately by putting you on the top pages and bringing in the traffic and ultimately the sales too. On the other hand, SEO is cost-effective over time, since it lets your site be seen online for what’s called “long-tailed searches” which comprise about 25% of all searches on search engines.

Together, both these marketing tools can do wonders for your site.

However, if you go along with just PPC, not only will it give you a boost of targeted audiences immediately, but many of them will also convert into sales for you—sometimes as soon as days if not hours! And, if you’re hot on the run for results and a good Return on Investment (ROI), experts will advise you to go in for PPC, while you’re still waiting for SEO to give the expected results.

Being a new site owner, you’re sure to have goals where traffic is concerned. Depending on them, you should budget for it—anything up to $100,000. A benefit with PPC search engines is that they will allow you to test your site and track your leads, sales and opt-ins and switch visitors on and off easily.

So, if you’re in this business for the short haul, invest in PPC rather than SEO. However, it will prove expensive as everything depends on the market’s need for your keywords. With every click, you can bring in a whole lot of traffic, but it will cost you a lot of money each day. However, you can lower your costs by using other optimization tools. But please remember, in the long haul, SEO is the most effective and economical too.

Another reliable way is to optimize your home page and subsequent web pages. Usually, this is done by optimizing key ingredients such as headline tags, title pages, keyword density in content and alt tags. Allow your content writing firm to include high keyword density in your seo content. The quality of your inward links from other sites and back links to other sites can also be optimized, besides the number of them.

Your immediate benefit: a high pagerank for your web pages and your home page which means you stand a good chance of being listed early in the rankings of search engines for particular keywords. Translated, it means you get many more visitors to your site.

Interlinking your web pages: First, ensure that by one click, you can move from page to page of your site. This is done by having a good navigation menu on your home page with anchor text links and your chief keywords. For instance, for a website on birdfeeders, you might find that this word is overused by birdfeeder sites.

Avoid this by optimizing each page of your site in this way: Home page—Birdfeeders; Inner Page 1—Home made bird feeder; Inner Page 2—Hummingbird feeder; Inner Page 3—Squirrel proof feeder; Inner Page 4—Buy a Birdfeeder. On each of these pages, have SEO content writing that brings out relevant text pertinent to the page.

Increase your pageranks by putting a navigation menu link on all your inner pages. This brings in more inward or back links of each page and gives your site an overall high visibility and ranking. You could also create a link tree (or family tree) on each inner page and include your main keywords.

By doing this, you would be linking pages of similar content because SEO content writing on similar topics or related subjects get higher page ranking than others. Though with interlinking you may link many pages to your site, search engines interpret this as being highly relevant because of the bulk of related SEO content writing present on one site.

Besides, search engines send out robot crawlers to sites to find out just what the latter’s SEO content writing is all about and to track their links. If you interlink your web pages, search engines will find it easier to crawl your site and check out your SEO content writing. So, keep your SEO content writing fresh and updated. Create a blog or invite discussions and keep them going and lively. And when choosing keywords, choose those that are high in demand but low in supply.

Lastly, date your SEO content writing and add the time of writing. For search engines, this is another measure of subject relevancy.

However, don’t put up large chunks of information on your site, as site crawlers don’t like it. And yes, upload as much of keyword rich SEO content writing as possible, as this adds to its relevance.

Advantages of online credibility: In fact, building trust online is necessary for the following reasons:
• If you’re in sales, you do really well
• You represent a quality product or service
• You can be relied upon to solve customers’ problems, be accessible and provide value for money

Disadvantages of online credibility:
• If you lack trust online, you register low sales
• You won’t have repeat customers and if you’re a new site, you won’t have ANY visitors

Building trust in to your website – Build a professional website: Visitors will come to your site if it is professional and clean, and relevant to your product, service or industry. Other important trust building aspects include a personal website with a distinctive tone of voice and empathetic in nature.

If you take enough care to update your site regularly, you prove that your business is flourishing and so attract more people to it. Pictures should be of good size and quality and should be accompanied by well-written text in good fonts, complementing each other.

Build a strong brand: To establish your online credibility, build a strong brand. For this, you will need to devise a clear and focused strategy that will give your unique product an edge in the market.

Build a support line: If you have a well-defined customer service department, it will help to build your credibility online since your sales, profits and reason to be depend on your customers and their satisfaction with your product.

Your customer service cell must contain problem solvers as this along will bring back repeat customers. For this, you need to be in touch with your customers. So, have a ‘Contact Us’ page, with a web address, company address, phone number, fax and an email form.

Build a website of good usability: Your site must also be easily navigable so that users can find information and products easily enough to place an order with you.

Build an information resource center online: If your users click your site for the latest product or industry information, don’t disappoint them. Give them the latest information on the subjects they desire, and the best market deals too. Also, ensure that your information is both transparent and objective by providing the sources of your information, credentials of people who give the information, etc.

Build knowledge-sharing into your site: You can share domain knowledge you’re your visitors by monitoring a discussion list or forum and answer their questions. Contribute to it regularly so that people recognize you as a knowledgeable person.

Build testimonials into your site: Do you have happy customers who will let everyone know about your product or service? Set up a system so that they write in to your site with their experiences.

Build truth into your ads: When you write ad copy for your products or services, speak the truth, instead of making tall claims. Give them benefits that they will experience.

If you follow these trust-building techniques, you’re sure to be way above your competition in both online credibility and sales.